School of Sport
After two years of remote learning, social anxiety amongst teens in 2022 was at an all-time high.
So, DICK’s set out to help students confidently return to school by building their own in the metaverse.
And it’s all centered around the one thing that teen athletes are most confident in — sports.
Come for the sports. Stay for the style.
Welcome to School of Sport. A school where the worlds of sport and style come together in Roblox so teens can express their fashion as fearlessly as they play on the field.
Style is in Session
Players compete in sports challenges to earn style points that they can use to cop the best looks. With every style earned, they exchange self-doubt for self-esteem.
Amplification
Roblox influencers on YouTube and Twitch helped spread the word. We even built an in-game portal, inside other Roblox games, that teens could enter and get dropped directly into our experience.
Teens didn’t just show up. They showed out.
What many teens saw as a fun game was actually an incredibly effective way for teens to build their confidence.
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2.3 Million
Total Visits
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237,000
Hours of Gameplay
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82%
Player Favorites
