QVChiefs

OK, so the 2025 Chiefs season didn’t go quite as planned.

But with our core of Super Bowl heroes returning, plus a fresh crop of hungry rookies, we knew it wouldn’t be hard for fans to buy back in.

So, for our 2026 schedule release video, we gave them a chance to do just that.

Introducing QVChiefs — our parody of a 90s home shopping network where our celebrity hosts, Rob Riggle and Lisa Gilroy, sold offbeat items that represented each of our 2026 opponents.

QVChiefs Hotline & Extensions

Rather than simply post a social video like other NFL teams, we turned the moment into a true 360 campaign, incorporating the look and feel across web, mobile and our email marketing blitz. To top it off, the video featured a real phone number with the opportunity to leave a voicemail with an email address for a chance to win signed team gear.​

Results

  • 3M

    Video Views on O&O Channels

  • 140K

    Interactions Across Channels

  • $13.6M

    Advertising Value Equivalency

  • 1,376

    Earned Media Hits

  • 10.7K

    QVChiefs Hotline Calls

  • 6.4K

    Voicemails with Email Capture

Next

Chiefs 'Tis the Postseason