QT Snackle Steals the Show
In Fall of 2021, a new sitcom hit the airwaves. This time it wasn’t from a major broadcast network — but from a gas station.
QuikTrip wanted to build brand love from their core consumers while reinforcing that their “snackle” (part snack, part meal) food offerings were perfect for any occasion.
So, we partnered with SNL director Paul Briganti to recreate some of the most famous eating moments from 90s sitcom history.
The Show
We dropped a full, 20-minute show on a Friday night (because TGIF) and saw it amass over 700K views across Twitch, Twitter, YouTube and Facebook. For comparison, it received more views that day than a 1pm SportsCenter, 9pm Gordon Ramsey and 10pm Family Feud.
The next morning, we ran the show on TV in all of QT’s markets to give fans that true sitcom viewing experience.
The Spots
To build hype for the sitcom (and help sell a truckload of snackles) we made three :30 spots that ran in the months leading up to the episode premiere.
Amplification
We surrounded the campaign with tons of support to help amplify its impact. This included a branded ‘90s playlist with Pandora, exclusive campaign merch, influencer unboxings, two Buzzfeed articles, a Giphy takeover and a sponsored review from Vulture. Not to brag, but they gave it 5/5 taquitos.
