Uber Pass

2020 was a lot of 🙈, plenty of 😷 and a healthy dose of 🤮.

To help ring in a better 2021, Uber ran a promotion during the holidays that gave users 50% off Uber Pass annual membership.

With limited time ⏰ and even less resources (💰), we decided to illustrate the benefits of membership using emojis, giving the campaign a light feel in an otherwise heavy year.