Sport Your Style
Sport and style. Two universal languages for teens.
On the field, they’re fearless. But in school, they tend to play it safe. Afraid of the scrutiny and judgment that comes with self-expression.
So, for back to school, we merged the two worlds to help teens approach style as confidently as they approach sport.
The Locker Room Showout
For our teen digital content, we took the most sacred place in sports — the locker room — and turned it into a surprise showout where high schoolers could unlock their confidence.
Our Style Authorities
We level upped the hype by bringing in young athlete influencers who live at the intersection of sport and style.
Chloe Pavlech | Larry Marsach | Hailey Van Lith
Gear Up :30
For our broadcast TV spot, we brought the energy in-store and showed teens gearing up for school in the same way they would sport. All with the help of a host who lives in the worlds of both sport and style — Kay Adams — to convey the rational reasons to shop at DICK’S this BTS season.
Results 🤯
-
Purchase Intent
60-70% increase
-
Highest performing campaign
in the brand’s history
