Mazuma Mike

The idea came as most good ones do — during a late-night shampoo rinse in the shower.

For weeks our team had been brainstorming ways to embody Mazuma Credit Union’s new ‘Bank Happy’ brand essence.

The moment of clarity finally arrived, and a hybrid persona of pop culture’s most beloved characters was born: a lovably misguided spokesperson who featured one part Phil Dunphy, one part Michael Scott and just a splash of Zach Galifianakis.